Canton City Publich Health's Air Pollution Control (APC)program establiashed a partnership with Stark Parks to promote the park system's Healthy Adventures program. Program participants who signed up using the affiliate program received a significant discount. Throughout 2022, APC's Air Monitoring staff workedd with the Public Information Officer on a social media campaign aimed at promoting the partnership and announcing days with air quality favorable for outdoor activity. Members who joined through the APC program accounted for 7% of the overall membership for the year 2022. 

• Canton City Public Health APC Division
• Canton City Public Health Laboratory
• Canton City Public Health PIO 

Evidence shows that stand-alone social media campaigns has a modest effect on self-reported time spent on physical activity with increases ranging from 3.4% to 4.4% (link) 

• Review community groups with similar goals and establish a collaboration on this project - assigned to Linda Morckel – Completed
• Collaborate with partner agency, Stark Parks, on project (Healthy Adventures) to increase activity by residents when the air quality is good. Discuss CCPH postings in Stark Parks Healthy Adventures private Facebook group, who/how to manage content, how to encourage participation, etc. - assigned to Linda Morckel who will work with PIO and Stark Parks - Completed
• Develop special form to join Healthy Adventures at special CCPH rate to track participation – assigned to Stark Parks – Completed
• Develop posting schedule (e.g. daily, 2x/wk, etc) and posts content for Healthy Adventures private facebook page (e.g. daily AQ forecast/weather, outdoor/indoor activities to do, etc) - assigned to Linda Morckel who will work with PIO and Stark Parks - Completed
• Develop posting schedule (e.g. monthly) and posts content for main CCPH Facebook Page and content on CCPH website for encouraging community to join Healthy Adventures campaign - assigned to Linda Morckel who will work with PIO - Completed
• Make initial facebook posts and updates to CCPH website to start the campaign and get participants from the community - assigned to Linda Morckel who will work with PIO - Completed
• Participate in Earth Day festival with Healthy Adventures sign-up information to encourage community to join – assigned to Linda Morckel – Completed
• Post messages to Healthy Adventures private facebook group/page per the developed program - ongoing from 5/2/22 through 10/27/22 - assigned to Linda Morckel who will work with PIO -  Completed
• Post messages to CCPH Facebook page per the developed program ongoing from 5/2/22 through 10/27/22 - assigned to Linda Morckel who will work with PIO  - Completed
• Gather and analyze information from Stark Parks on Healthy Adventures participants that joined with CCPH special rate (only available through CCPH posts and events) to determine if the project achieved the goal. - assigned to Linda Morckel - Completed
• Decide if campaign program was successful and if it should be continued into 2023. - Completed